Last week I posted some reflections on innovation, prompted by an interesting LSG webinar presented by James Cory-Wright from Brightwave.
James illustrated 10 examples of incremental innovation (or ‘butterfly moments’) in e-learning, which I think are well worth sharing.
So here’s a quick summary:
- Reflect your users. Take the time to create a look and feel that aligns with what they know and that resonates with what they value.
- Respect your users. Credit them with the ability to find their own way round a course or set of resources and step away from the enforced linear path model.
- Re-purpose successful formulas (with a twist). Find something that works and tweak it to keep it fresh, for example by modelling your next course on a tried-and-tested website.
- Resources not courses. Provide users with different entry points into a range of mixed-media resources, whether that’s by format, story, character or topic.
- Re-use best practice by the experts. There’s no shame in emulating success and learning from the masters – if someone has a idea which has worked well, use that as a starting point.
- Re-invent the e-learning screen. Even if you can’t stretch to video or 3D modelling, you can redefine traditional screens by experimenting with images, text, colour and layout.
- Re-purpose good stuff that inspires you. Pull elements from websites, adverts, films or games that you love and see how you can incorporate them into your e-learning design.
- (Re-)evolve. Rather than always starting from scratch, consciously consider what you’ve already done and how you could build upon it and evolve it into something one level up.
- Remember what the user needs from your design. Keep the WIIFM agenda at the front of your mind and design e-learning that will work for users in a range of contexts and situations.
- Repeat the key messages – but always with a twist. Use poster or email campaigns, takeaways, viral videos or any other media you can think of to help people remember what you need them to remember.
You can see a recording of the full webinar (which includes real examples of all the above in practice) or download James’ slides on the LSG website, and he has also picked up on some of the key themes raised by the webinar audience on the Brightwave blog.